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Last updated: June 16, 2026

Privacy Policy

This Privacy Policy explains how Wardrobely (“Wardrobely”, “we”, “us” or “our”) collects, uses, shares and protects your personal information when you use our iOS app, websites and related services (together, the “Service”). By using the Service you agree to the practices described here.

1. Information we collect

Information you provide

  • Account details — your name, email address and a password, or the identifier from Sign in with Apple or Google.
  • Profile and preferences — style preferences and an optional body profile (for example sizes and fit preferences) that you choose to add.
  • Photos and wardrobe content — images of your clothing and outfits, and the items, looks, favourites and notes you create.
  • Purchases — subscription and purchase details for Wardrobely Pro, processed by Apple and our payment providers (we do not store full card numbers).
  • Communications — messages you send to support and to the in-app AI stylist.

Information collected automatically

  • Device information — device model, operating system version, language, time zone and app version.
  • Usage and diagnostics — features used, interactions, session data, and crash and performance logs.
  • Approximate location / region — used to provide weather-aware outfit suggestions.
  • Identifiers and similar technologies — SDKs and device identifiers used for functionality, analytics and security.

Information from third parties

We may receive information from sign-in providers, payment processors and analytics or attribution providers, consistent with their policies and your settings.

2. How we use your information

  • Provide, operate and maintain the Service.
  • Digitize your wardrobe and auto-tag items by category, colour and season.
  • Generate AI outfit recommendations and styling, including weather-aware picks.
  • Personalize your experience, streaks, badges and statistics.
  • Process subscriptions and purchases.
  • Communicate with you, including service messages and — where permitted — marketing.
  • Improve, develop, troubleshoot and secure the Service.
  • Prevent fraud and abuse, and comply with legal obligations.

Where the GDPR applies, we rely on the following legal bases: performance of our contract with you; your consent (for example marketing and certain device permissions); our legitimate interests in operating and improving the Service; and compliance with legal obligations.

3. Photos and AI processing

Photos you add are used to identify and tag garments and to generate outfits. Processing may take place on your device and/or on our secure servers and trusted AI service providers. We do not use your photos for biometric identification, and we do not sell your photos. We do not use your personal content to train third-party generative models without your consent.

4. How we share information

  • Service providers — cloud hosting, AI processing, analytics, customer support and payment processing, under contract and only as needed to provide the Service.
  • App stores and payment processors — to complete purchases.
  • Legal and safety — to comply with law, enforce our terms, and protect rights, property and safety.
  • Business transfers — in connection with a merger, acquisition or sale of assets.
  • With your consent — or at your direction.
  • Aggregated or de-identified data — that cannot reasonably be used to identify you.

We do not sell your personal information, and we do not “share” it for cross-context behavioural advertising as those terms are defined under California law.

5. Data retention

We keep personal information for as long as your account is active or as needed to provide the Service, after which we delete or de-identify it, unless a longer retention period is required by law. You may delete your account at any time (see Your rights and choices).

6. Security

We use technical and organizational measures, including encryption in transit and access controls, to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

7. Your rights and choices

  • Access, correct, update or delete your information.
  • Delete your account and content in-app or by contacting us.
  • Manage device permissions (camera, photo library, location) in iOS Settings.
  • Opt out of marketing emails and push notifications at any time.
  • Where applicable, we ask for your permission through App Tracking Transparency before tracking across other apps or websites.

EEA / UK (GDPR). You also have rights to restriction, objection, data portability, to withdraw consent, and to lodge a complaint with your local data protection authority.

California (CCPA/CPRA). You have the rights to know, delete and correct your personal information, to opt out of its sale or sharing (we do neither), and to limit the use of sensitive personal information. We will not discriminate against you for exercising these rights.

To exercise any right, contact us at privacy@wardrobely.com. We may need to verify your identity before acting on your request.

8. International data transfers

Your information may be processed in countries other than the one in which you live. Where required, we use appropriate safeguards such as the European Commission's Standard Contractual Clauses.

9. Children's privacy

Wardrobely is not directed to children under 13 (or the minimum age required in your country), and we do not knowingly collect their personal information. If you believe a child has provided us information, please contact us and we will delete it.

10. Cookies and similar technologies

We and our providers use SDKs, device identifiers and similar technologies for core functionality, analytics and security. You can manage some of these through your device settings.

11. Changes to this Policy

We may update this Policy from time to time. We will post the updated version with a new “Last updated” date and, where required by law, notify you.

12. Contact us

For questions or privacy requests, contact us at privacy@wardrobely.com.

[Replace the bracketed details before launch: legal entity name, postal address, and (for EEA/UK) your data protection representative.]